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The Mighty Metaphor: Your New Secret Weapon in Tech

If you want to boost your career in tech, the path forward isn’t learning more programming languages. It’s becoming an expert communicator.

Allen Helton
6 min readFeb 17, 2021

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This past weekend, I saw a post on Twitter saying if you want to level up your career in tech, you have to improve on your soft skills.

“True,” I thought. But I felt inclined to add to this statement.

I sent a reply back stating “On top of that, if you master the art of the metaphor you will go far.”

Sounds kind of cryptic and vague, but I said it like that intentionally. I wanted people to engage with my statement. I wanted an opportunity to immediately prove my point.

I didn’t have to wait long before somebody asked for more details. I was happy to explain.

Being successful in tech is about relaying thoughts, ideas, and patterns easily to other people.

Consider the elevator pitch. It is a classic sales technique that says “how would you sell your product/site/service to someone if you only had the time to get to their floor in an elevator?”

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Allen Helton
Allen Helton

Written by Allen Helton

I am an AWS serverless hero with a strong focus on API design and standardization, event-driven architectures, and software automation.

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